CHINA MARKET ENTRY SPRINGBOARD
COMING TO CHINA
M
%
T
WHY BRANDS FAIL WHEN COMING TO CHINA
INSUFFICIENT BRAND AWARENESS IN CHINA
LIMTED OFFICIAL SALES CHANNEL
LACK OF CONSUMER ENGAGEMENT
UNLOCALIZED COMMUNICATION CONTENT
Key Challenges for Brands
Our Current Situation
BRAND EXPOSURE ALIGNED WITH BRAND PERSONA AND HERITAGE
INTERACTIVE ACTIVATIONS AMPLIFIED BY MULTI- CATEGORY KOLS& KOCS
OMNI CHANNEL INTEGRATION BASED ON CUSTOMER- CENTRIC EXPERIENCE
CHINESE DEIVEN TAILOR-MADE CONTENT BASED STRATEGY
WHY BRANDS FAIL WHEN COMING TO CHINA
Key Challenges for Brands
Our Current Situation
